Brand and Marketing Lead

About Us
At Jessica Maguire, we're a close-knit team dedicated to learning, connection and collaboration. Founded by Jessica Maguire, we teach a transformative nervous system repair framework that empowers individuals to take control of their health through online courses and educational content.

We know that this kind of work will create a big impact for health professionals, and also individuals, and we have assembled a growth team to get underneath and support our vision. We run across AUS and US primarily, and are looking for the right kinds of leaders to help drive this impact. We have a team who mix smart strategic planning and insight with day to day startup activity to get things done- you’re on the tools as well as thinking 24 months ahead.

We run online courses globally, live events and are expanding our offering into new courses, retreats, face to face workshops and also products.

The Brand and Marketing function - the brand function has the role of driving awareness, and making sure we build the profile of Jessica, and also bridge the gap to help our new consumer understand the work of the nervous system and the products they might choose. Supported by an operations team, product facilitation, community support, and content development you will help build the strategy and deliver the day to day execution to support it.

How We Work
Located in beautiful Byron Bay, we embrace innovation and enjoy both collaborative teamwork and focused individual contributions. You'll collaborate closely with our team, contributing to various projects that drive our mission forward. Reporting to the General Manager and working closely with the founder, you have some internal team support (content) and will need to work across agency, (PR and digital) to deliver.

We are looking for someone who can deliver in a face to face Byron bay leadership role, but are also open to remote / flexible working hours, as our business is global and we have partners on global timezones to coordinate and work with.

About You
You have experience in multiple brand functions, from content building, copywriting and campaign delivery, building collaborations, executing events and getting new products and service to launch. You’re an all round marketer, strong in digital marketing and analysis, and can stand side by side with the founder on high stakes interviews. You have mostly built your career through executing various functions in brand and marketing, and know what it takes in a startup taking it to scale. Your ability to take science and concepts and deliver it into bite size chunks is also a super power, and you are as comfortable understanding the data, as you are building a script for the front of the camera.

You are a creative visionary with a strategic mind and a passion for building brands that make a difference, who can lead our marketing team, drive big-picture growth, and bring an infectious energy to every project. You’re someone who can dive deep into strategy, inspire a team, and make data-driven decisions to propel our brand forward. With high energy, keen attention to detail, and the adaptability to thrive in a high-growth environment, you’re performance-driven and ready to give your all.

You’ve probably done a lot, and are looking for flexibility, and are inspired by a group of strong thinkers, who are driven to make a difference. You value output over hours, and have a natural leadership style that can support internal influence and clarity when needed.

About the Role
As our Brand and Marketing Lead, you'll play a pivotal role supporting various facets of our business operations. This is a part time role, 20hrs per week with the ability to flex up where possible across a few key periods.

Your responsibilities will span

• Quarterly brand and awareness planning with our key brand strategy partners
• Taking the core messages and delivering all marketing touch points across graphics, digital advertising, lead generation activity, events, EDM copy and scheduling, social media.
• Managing the flow of copy and creative to ensure a consistent brand experience
• Reviewing data to ensure awareness activity is driving through to conversion and sales
• Proactively driving new awareness levers to create new traffic and customer acquisition.
• Leadership of the local team to support in executing products to launch date, and helping analyse results to create new action
• Management of key stakeholders in agency (digital, PR).

Experience

• 5+ years of experience in marketing and/or brand management
• A proven track record of developing and executing brand strategies, ideally within an online course or digital education setting.
• Strong skills in data analysis and reporting, with the ability to interpret metrics to drive strategy.
• Experience managing SEO, paid ads, and multi-channel digital marketing strategies.
• Skilled in creative direction, working with internal and external creative teams to deliver high-quality brand assets.
• A people-focused leader who brings support, warmth, clarity, and accountability to the team.
• Proficiency in CRM systems and task management software.

Benefits

- Enjoy our inclusive team culture
- Flexible working hours
- Competitive remuneration
- $500 annual educational allowance for professional development

If you think you’d be a good fit for our team and have the right skills and experience to hit the ground running, we look forward to hearing from you!

To apply please email through a short 30 second video and CV to [email protected] by December 16th, 2024.